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“Orange Elephant” chain store of goods for children.
FRANCHISING
Franchising, commercial concession, franchise (from French, “to release”) – type of co-operation between trading individuals, when one party (franchiser) gives another party (franchisee) for the payment (royalty) the right to set up a particular type of business, using the already worked out structure of its operating.
Franchising – a developed form of licensing, when one party (franchiser) gives the other party (franchisee) a refundable right to act in his own name (to sell goods), providing marketing development.
Franchising (franchise, franchise catalogue) – method of expansion of small successful businesses.
The franchising system has strongly approved itself as one of the most reliable mechanisms, allowing to realize profit from your business in a short time.
One of the reasons of the franchise’s success lies in the special effect of the partnership between franchisee and franchiser. A group of franchisees, united under the particular trade mark, is able to operate such a business, which is impossible for sole traders. A huge group advertising, purchase power and generation of ideas – is just a part of how it works.
“Orange Elephant” – the chain of specialized stores for child’s creation and development offers to purchase franchise.
Successful and profitable franchise of goods for child – 2009.
Orange Elephant is a chain of conceptual single-brand stores of mini format, offering goods for child’s creation and development as well as a great variety of excellent ideas for family hobby and leisure for any age.
The basis of the Orange Elephant product is the materials of the new generation for modeling, painting, design and decoration.
Today the “Orange Elephant” chain unites more than 300 stores not only in Russia and USA, but also in the CIS countries such as Ukraine, Kazakhstan, Moldova, Armenia and Kyrgyzstan. In 2009 representatives were opened in Czech Republic and Canada. By the end of the year 2009 we’re planning to open our chain stores in Israel, Finland, Spain, Poland and Brazil.
Dynamic development of the ‘Orange Elephant” chain store is determined by the new, extraordinary retail concept, attracting customers by colorful promotion sales, oriented on getting acquainted with the ideas of using the products, as well as with the high usability and its effective exterior design. At the sales outlets consumers get a lot of additional information as master-class CDs, leaflets, albums and books.
Nowadays the products for child’s creation and developing – is a dynamically developing and up-to-date tendency for the modern society. It’s not a secret already, that creation at an early age helps to develop imagination, representational thought, fine motor skills and speech, educates the artistic taste and color sense, enriches inner world and helps to discover talents, given by nature. Other words, creation at early age – is a recipe for success of a grown-up person! That is exactly the reason of why the products for child’s creation are so popular and the customer demand for this type of goods is always high and doesn’t depend on season.
The products of the TM “Orange Elephant” are the goods of the new generation for child’s creation, worked out according to the modern technologies and answering the requirements of the quality and safety. All the range of products has the certificates of quality and letters of exemption. The products are being sold in the CIS countries, USA, Canada, where they have strict restrictions to the quality of product.
The Orange Elephant Company pays much attention to forming of positive image of the TM “Orange Elephant” and to the support of steady demand for the goods. We participate in a lot of international exhibitions, fairs, beneficent and sponsor events. Moreover we regularly hold great advertising campaign and gift stocks for the purpose of increasing of the brand and maintenance loyalty and interest of customers towards the brand name.
All “Orange Elephant” stores have colorful and original layout in company’s personal style for attracting customers’ interest. The staff is qualified and supplied by corporate uniform. All the customers are provided with free booklets, flyers and branded bags for carrying goods.
The main purpose for customers is to have an opportunity to:
- purchase goods for child’s creation, having a wide assortment;
- get a detailed advice about the features and ways of using the product;
- see the samples of crafts;
- model figures or draw pictures themselves as to have their own experience to see and feel the unique features of the materials.
Activity, qualification and ability of a sales manager to present the products also play an important role.
“Orange Elephant” specialized stores regularly organize entertaining master-classes for children on their territory. Selling goods in a fascinating way, having a possibility for clients to get acquainted with the unique features of the products by themselves is an important part of a successful trade.
How to open a store? How to organize a profitable business?
We invite everybody to have a long-term co-operation under the terms and conditions of franchising and give our working partners an opportunity to open their own stores (to open a store for children) under the TM “Orange Elephant”!
Advantages of franchising:
1. Franchising(franchisee) – is a wonderful opportunity for even those people who have never had their own business, to set it up.
2. Franchise, Buying a Franchise means that you buy a ready made business of the company, which has already created its positive image and won customer’s confidence.
3. Profitable business. You save time and money on new business structure marketing.
4. Advantageous business. You will never stay alone face to face with any problems, you can always rely on your franchiser and constant discount for the whole range of the purchased goods.
5. You save advertising expenses. Working with our company under franchising circumstances, using the trade mark and technologies of the well-known in the market company “Orange Elephant”, you won’t spend much on advertisement and technological researches. New customers will find out about you thanks to powerful advertisement support, made by the franchiser.
6. Staff Training. We will train you and all your staff with all the nuances of the work and will help to unlock the potential of your company.
Advantages of buying a franchise of “Orange Elephant” chain stores.
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HIGH:
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LOW:
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- HIGH PROFITATABILITY
120% extra charge without seasonal sales by installments
- HIGH RAPIDITY
Pay-off period is 2 - 6 months
- HIGH LIQUIDITY OF GOODS
Is provided by novelty and originality of goods, attracting great interest of people at all international and domestic exhibitions, fairs and presentations.
- HIGH INTEREST
A lot of big international companies are interested in our products.
- HIGH LEVEL OF ADVERTISING AND INFORMATIVE SUPPORT
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- LOW INVESTMENT AMOUNT
$15 000-18 000 deposit is enough to set-up one store. The price includes a monthly loading a store with goods and lease rents.
$40 000-50 000 deposit is enough to set up a chain store consisting of 5 stores. The price includes lease rents and goods loading every month. This amount is enough for a franchisee to get the Exclusive right of Master Franchise in a city with population of 500 000.
- LOW COMPETITION
“Orange Elephant” is the only one chain of stores, specialized on goods for child’s creation, development and hobby.
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NONE:
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- NO ROYALTY (payments per month) that companies pay for using the TM
- NO RISKS OF LOOSING INVESTMENTS
More than 70% of the investments into business are the cost of goods and equipments.
- NO SEASONAL SALES BY INSTALLMENTS
The product demand is always high and doesn’t depend on a season
- NO “BEST BEFORE” DATES
The “Best Before “ date for these goods is from 3 years till infinity.
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If you are interested in our company’s proposal,
- You are ready to invest money into your own business, having received its worked-out model and the right to use the TM “Orange Elephant”,
- You have your own or rented for a long time trade-space: 6-30 m2
- You are ready to obey the standards of the company and the conditions of the agreement, then
WE ARE HAPPY TO SEE YOU AMONG OUR SOUL-MATES BUSINESS PARTNERS.
Manufactures' stores “Orange Elephant” >>
Preparation for launching involves:
- Layout of the salesroom.
- Ordering of facility.
- Assortment formation.
- Merchandising (goods layout).
- Staff trainings.
Warning! Fields marked with * must be filled in.
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