The 12th KEM International Franchise Exhibition

The 12th KEM International Franchise Exhibition was held from 22 till 26 February 2010 in Helexpo Palace in Athens, Greece. A significant number of both Greek and International franchise chains presented their concepts to the public from different business sectors, falling into the following broad categories: food & beverage, supermarkets, clothing – shoes – accessories, health & beauty, service provision, home furnishing, vending machines and shop design. 200 exhibitors, 60 of which International from 17 countries.
This year the exhibitors except Greek were from France, Italy, Spain, Great Britain, Turkey and
Russia. From Russia it was the TM ORANGE ELEPHANT that became a new finding, because nobody there suggested such a conception before.
The 12th KEM International Franchise Exhibition 2010 was organized under the auspices of the National Confederation of Hellenic Commerce, the Franchise Association of Greece, the World Franchise Council (WFC) and the European Franchise Federation (EFF).